Named after the Hell of the North famous, Paris–Roubaix

Total Weight

1568 g



As the lines between CX, XC and gravel bike become ever more blurred, we started working on ROUBX, an all-new 700c one-size-fits all wheelset.

The ROUBX’s hookless rim supports anything between 700 x 30c to 29” x 2.1". Built with our new RAR rim profile and Pillar Wing spokes, the ROUBX is light, stiff and leaves other CX, XC, and gravel wheels in the dirt.

Rim Height
33 mm

Tyre Type
Tubeless Ready

Rim Material
Carbon Fibre

Bearing Type

1568 g

Simple enough to be approachable, yet enough details up-close to keep the viewer with the product a few seconds longer. When up-close to the product the next thing we want them to do is to feel like they want to touch the product. When touching the product, a stronger connection, emotion, and memory of the product will be formed in the viewer's mind. Great attention was paid to how the pattern feels when touching it. This helps us tap into another sense of the viewer. TOKEN believes the more senses we can use to our advantage, the more a viewer will feel connected to the product.


Crash Replacement Policy
Premium Bearings
Tubeless Ready
Weapons Grade Machining



Tyre Type Tubeless Ready
Weight 708 g (f) / 860 g (r), total: 1568 g
Rim Diameter 700c
Rim Material Carbon Fibre
Rim Width (External) 31.1 mm
Rim Width (Internal) 25.3 mm
Rim Height 33 mm
Nipples External
Cassette Compatibility Shimano 10-12s / SRAM 10-11s / SRAM XDR
Spoke Lacing 2 cross (f) and 2 cross (r)
Spoke Count 24 (f) and 24 (r)
Spoke Type Pillar Wing 14G Straight
Hub Type D1
Bearing Count 2 (f) and 4 (r)
Bearing Type Premium
Brake Compatibility Center Lock
Spacing Front: 9 x 100 QR and 12 x 100 mm Thru Axle
Rear: 10 x 135 QR and 12 x 142 mm Thru Axle
Product Code G33

Maximum Tyre Pressure: 72psi 
Recommended Tyre Size: 700x30c and Above
Recommended Weight Limit: 100kg


RoubX wheelset is not compatible with certain sizes/versions of VeeTire Mission tires. Using the tire on RoubX could have quick and abnormal tire sidewall wear, which leads to instant air leak and could cause accidents and serious injury.




Roubx to systemowe, przełajowo-gravelowe koła, zbudowane na karbonowych obręczach. Jest to odpowiedź Tokena, znanego głównie z produkcji eksploatacyjnych części, na popularyzację rowerów tego typu. Trzeba jednak już na wstępie zaznaczyć, że koła są z najwyższej półki, co doskonale oddaje ich cena oraz wykonanie.

Harda Horda

Harda Horda

" The Token RoubX wheelset is well-built from high quality materials and proven to be a reliable and flexible package that is perfect for gravel cycling. From here, I may further test their “all road” claims and mount some really wide tyres, such as Schwalbe’s Furious Fred (they measure about 2″), on my Lynskey PRO GR. These tyres are suitable only for the smoothest of gravel roads (they’re a bit flimsy) and will only fit on a bike with serious tyre clearance. But, they roll oh so fast. I’ll report back if there’s anything newsworthy about that setup. "

Posted on April 14, 2018 by Jayson O'Mahoney

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